Presented by
Jason Rosenfeld, Associate Director at Cask & Guest Speaker
Eveline Oehrlich, VP & Research Director at Forrester Research
“Planning is bringing the future into the present so that you can do something about it now.” – Alan LakeinThere is a close connection between purpose and priority. There are many priorities in managing and investing in technology today but which ones are the “highest”, “the top”, “the first”,” the main” and “the most important”. How will you know? Should there only be one priority? Goal setting and planning your IT and business technology investment is a key topic for many technology and business managers. You see three letter acronyms such as ITFM, TBM, BIT (and maybe more) but they all are trying to achieve the same: management of the technology budget to sustain or better continually increase your company’s customer experience. Which acronym and vendor should you follow? Before we answer that, we like to ask you:
Where are you going?
Where do you want to be someday?
Join Cask’s Jason Rosenfeld, and featured guest, Eveline Oehrlich of Forrester Research in our upcoming webinar where we will describe the key journey of shifting your technology management strategy from running the business to changing the business – no matter which acronym you want to use.
